Road to a Million

Launching the Road to a Million Campaign: A Boost for Australia’s Caravan and Camping Industry

Last week, our own Jo Keown had the incredible privilege of launching the Road to a Million campaign for the Caravan Parks Association of Queensland Ltd (CPAQ), in partnership with Let’s Go Caravan & Camping (Caravan Industry Association of Australia).

This exciting national initiative is designed to shine a spotlight on Australia’s amazing caravan and camping parks, encourage more Australians to explore the great outdoors, and reward travellers for their adventures along the way. It’s a win-win for both the parks and the people who love to explore them.

During the launch webinar, it was an honour to present to so many industry colleagues and share how parks can leverage this campaign to drive bookings, increase engagement, and celebrate everything that makes caravanning and camping such a unique part of Australian life. From boosting visibility to creating memorable experiences for visitors, the opportunities for parks to benefit from this campaign are enormous.

Being able to play a part in supporting our sector and helping it thrive is something I’m genuinely proud of. I’m excited to see Queensland parks – and parks across Australia – embrace the Road to a Million initiative, connecting with travellers and inspiring more people to hit the road, explore our beautiful country, and create lasting memories.

If you’re a caravan or camping park operator looking to get involved, this campaign is a perfect way to showcase your park, engage with new audiences, and be part of something truly national. Let’s work together to make this campaign a huge success and get more Australians enjoying the great outdoors than ever before.

https://www.letsgocaravanandcamping.com.au/news/the-road-to-a-million-is-back-your-next-caravan-holiday-could-win-big/