Customer Journey
At Marketing Creatures, we optimise the entire customer journey to strengthen your brand and boost guest loyalty. From first impressions to after-stay communications, we refine PMS correspondence letters, email templates, website content, and terms & conditions.
The result is clear, professional, and engaging communication that builds trust, enhances guest experience, and drives repeat bookings.
We can help you design every guest touch point.
What we do
First Impressions
Website audits & optimisation (UX, SEO & design)
Compelling website copywriting & photography coordination
Social media strategy & content creation
Paid ads setup (Google Ads, Meta Ads) to drive visibility
Research phase
Clear rate presentation & deal packaging on website/OTAs
Optimised listing descriptions for Booking.com, Expedia, G’Day Parks, BIG4, etc.
Blog writing to showcase local attractions & events
Quote systems
Booking Process
Copywriting for booking confirmation pages & emails
Upselling opportunities (e.g. late checkout, hampers, tours)
Abandoned cart recovery emails
Transparent T&Cs written in guest-friendly language
Pre-Arrival
Personalised pre-arrival emails with essential info + upsells
Automated correspondence templates (arrival instructions, maps, FAQs)
SMS reminders or mobile check-in setup
Digital compendiums with recommendations
Branded itinerary templates for guests
Onsite Experience
Welcome packs (print or digital) design
Branded signage, guest compendiums & maps
Guest app or QR-based info for contactless access
Copywriting for in-room/onsite information guides
Feedback prompts during stay (gentle nudges for real-time service recovery)
Departure & After-Stay
Friendly, branded departure emails or SMS
Set-up ReviewPro for online review management
Post-stay thank you emails with rebooking incentives
Newsletter opt-in prompts for future offers
Loyalty or repeat-guest campaign design
Long-Term Engagement
Monthly or quarterly EDM/newsletter campaigns
Seasonal deal promotions integrated across website, socials & email
Social media retargeting ads for past guests
Guest database segmentation & personalised campaigns
Content strategy for storytelling and brand building
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!